I help artists sell art.
Turn Your Passion into Profit by Building a
Thriving, Sustainable Art Business
Whether you are just getting started in your business, or have been at it for awhile, I can help you start feeling more confident selling your art.
— The Art Room —
For art business beginners. This program will teach you everything you need to know about launching your art business and reaching your first 10k in art sales.
— Creating Magic Mastermind —
For artists more advanced in their art businesses. This 6 month mastermind is for artists who have been out there showing and selling their work and want to focus on creating a solo show their way while learning how to grow their business to 100k+.
Created for artists…by an artist, entrepreneur, and certified coach.
In 2012, I started showing my work publicly for the first time as a professional artist. My kids were teeny, and my hopes were to make enough to be able to not have to go back to my corporate job.
That first year, I earned just over $6k…a far cry from my corporate salary…but the experience gave me just enough success to profoundly realize—I could actually earn a living doing what I love.
Within just four years, I achieved a significant milestone: earning $100,000 annually from my art business. Today, my sales have surpassed the $1 million mark, a testament to the growth and success I've experienced.
Now, I'm eager to share this journey with you. I'll guide you through the precise steps I took in my art business. More importantly, I'll be transparent about the challenges and missteps I encountered all along the way.
My goal is to equip you with the knowledge to either sidestep these pitfalls or navigate through them with confidence should you encounter them as well.
I help artists at all levels of their business…
Establish a strong foundation….
Instead of spending your time on the wrong things…like fancy websites, logos, and getting into galleries…I am going to help you focus all your energy on the right things…like showing your work, setting up your business backend, and getting your money and time in order.
Build confidence and visibility, creating opportunities for sales and exhibitions they never thought possible…
It’s super scary right up until you actually start doing it. And then it gets so good. Just wait…you are going to get your work out there in the world in ways you never imagined. You’ll meet people you would have never met. You’ll sell work you never thought you could. You’ll be asked do be part of projects you would have never dreamed up on your own. But first, you’ve got to start getting your work out there, and I am going to help you with that!
Streamline their business operations, freeing them to focus more on making more art and less on admin…
Nothing is worse than waiting until the last minute to get your expenses and sales in order for taxes….missing show deadlines because you forgot….or spending eons trying to figure out how to do that one thing on your website. Having systems in place make a huge difference in your art business, and I’m sharing all of the best ones with you!
Develop a consistent marketing strategy that elevates their presence in person and online, attracting a loyal following and collectors…
Your number one marketing strategy is to show your work. The more you buy into this strategy, the more quickly you’ll start selling art and building an audience of people who can’t wait to hear from you and see your new work.
I’m going to teach you how to create a solid presence online that builds your credibility as an artist as well as how to get out into the world consistently to show your work, meet people, and connect with them.
Grow their business, breaking through income plateaus to achieve financial freedom without sacrificing artistic fulfillment.
We don’t do market research in this room…and we don’t make art based on what other people want. Our happiness and fulfillment in the making of art always comes first. Always. I teach this right off the bat with a very basic concept called Clean Creating. This one concept alone is worth the price of admission.
Because there are far easier ways to make money in this world if you aren’t concerned with your own happiness.
We build art businesses around our own passion, flow, and fulfillment and then we go out there and show up for our people who need this work most.
All the while creating the space, time, and resources to live the life we’ve been craving.
Craft compelling stories around their work, deepening connections with their audience and themselves.
Most artists come in not knowing why they make the art they make. And that’s ok. It took me years to figure out where my work was coming from. Once you unlock the meaning and purpose behind your work, everything gets easier in your business and you start learning new things about yourself. You’ll dive in and get to work on this early on in the process.
It will become the heart of your business, your writing, and your work…and will be the fuel to keep you going even when things get hard.
Overcome the fear of selling and rejection, and become more at peace with who they are and how they help…
Rejection sucks.
And If I could take rejection away…I would.
But rejection is going to happen and it’s going to happen a lot in your art business. I’m going to show you how to handle rejection like a champ….so that it no longer sidelines you or makes you second guess your life’s choices any more. And when it happens, it’s something you learn and grow from…converting it to rocket fuel in your business.
This is for you if…
YOU DON’T KNOW WHERE TO START, AND IT ALL FEELS VERY OVERWHELMING.
I’ve got you. If you’re feeling stuck right now, you can check out my blog here which is loaded with useful info to help you get unstuck.
And you can download the Artist Starter Kit here…a free resource to kickstart your art business.
And finally, you can check out more about The Art Room and the Creating Magic Mastermind. As soon as you join either program, you will be given instant access to a portal filled with tools, resources, and videos to help you feel more confident and sell more work.
YOU DON’T LIKE ASKING FOR HELP AND HAVE BEEN FEELING STUCK BECAUSE OF IT.
I didn’t have much help in the beginning of my art business. I tend to like figuring stuff out myself. But when I did seek answers, I found myself feeling really shy and nervous about asking….especially in the facebook groups that were/are dominated by so many artists who have forgotten what it is like to be new…and prefer to make you feel ridiculous for posting questions.
The Art Room is a shame free, judgement free space where you can ask any question under the sun.
I am now offering an anonymous “ask me anything” feature inside the portal for anyone that is feeling worried or embarrassed about their question.
YOU’VE TRIED THE “ONLINE THING”, AND IT DIDN’T WORK THE WAY YOU HOPED.
There’s no doubt that social media is one of the best things since sliced bread.
But, social media is not there for growing your audience.
Social media is there to help you build credibility with your audience.
So, those people out there telling you that you can sit back and post a few times consistently and get sales are playing into a simple value equation…the less effort that someone perceives it will take, the more valuable it becomes.
The problem is…posting your art on social media is not a viable and sustainable way to sell your work if you aren’t also out there meeting people and connecting with them.
I’m going to show you how to use both strategies to create sales quickly.
DOING MORE SHOWS MAKE SENSE BUT SEEM LIKE A LOT OF FREAKIN’ WORK.
Doing shows is a lot of work.
But it feels like so much more work than it needs to feel like when we are also thinking that there is a better or easier way.
The sooner you just accept that if you want to sell art, you’re going to have to get out there show people your art and talk to them…the less hard it all feels.
There will be sacrifice, but there will also be reward. You will sell art. You will meet people. You will gain subscribers. You will talk about your work. You will see what an impact your art has on other people. You will feel the highest of highs…and the lowest of lows. But you will be out there doing the thing you’ve been wanting to do your whole life.
YOU ARE CONFUSED ABOUT WHAT TO CHARGE AND YOU FEEL UNCOMFORTABLE CHARGING PEOPLE MONEY FOR YOUR WORK.
I know. Pricing is hard in the beginning. And for most of us, taking money for our art is also hard.
On one hand, we want to take the money because it would feel so good knowing that someone wants to pay us for our work…
And on the other hand, we don’t want to take the money because it doesn’t feel right. We don’t see the value because making the art didn’t feel like a job to us. Making art to use feels like breathing…like something we must do. So it feels weird to charge someone for something we must do.
But your people feel like they must have it. They don’t care how it made you feel making it, or how long it took you, or how much time you spent in school, or how many award you have, or what galleries you’ve been in….your people want to pay you because of how your work make them feel. That is valuable to them. Very. very, valuable.
I have a pricing process that is going to strip the emotion out of pricing your work, and make it a formula to follow now through the end of time. No more second guessing yourself and making last minute pricing changes. I teach the process in depth inside The Art Room…and I also have a blog post about it here.
YOU WANT THINGS TO BE HAPPENING FASTER THAN THEY ARE…AND YOU ARE STARTING TO REALLY DOUBT YOURSELF.
The speed at which things happen in your business is just the sum of the actions you are taking and the results those actions create.
The more action you take doing the things that sell art, the quicker your business grows.
The less action you take doing the things that sell art, the slower your business grows.
We think we can speed up sales by working harder…but really its working harder at the right things.
And this is where things can get frustrating.
I’m going to teach you how to best focus your energy in your business to move things forward…but it’s not a one size fits all.
My coach says, “your business can only grow as fast as the one running it”. And this is so very very true.
Some artists need to spend more time learning other things before they are ready to focus their efforts on selling art. And that’s ok.
Some artists just need to shift their focus a bit to get results they want.
But regardless of where you are on your journey…you are never behind. It’s impossible to be behind when there is no finish line or starting line or paved path to take. You make it up as you go, and it will take the time it takes.
RECENT POSTS
My approach.
Inside the group, I teach a concept called the Magic Message.
It’s the filter from which you see the world. Everyone has one…and they are all a little different.
The Magic Message is the heart of your art and the heart of your art business. It’s your purpose, and what you believe in your deepest core of your body to be true in the world. It’s how you best help people. And all of your art connects to it in some way.
The work you do to discover your Magic Message will make it easier for you to market your work, sell your work, and stay consistent in your art making.
It will be the fuel for when you are feeling stuck, or confused, or exhausted. It will help you get to know yourself better and in turn help you connect more deeply with your collectors, friends, and family.
It’s one of my favorite things to introduce to artists and it’s what sets us apart from other programs and online courses.
Beliefs
I believe that every artist has the ability to sell their art in a way that provides them the financial freedom to live life on their terms.
I believe that one day the narrative in the artist industry will shift to one of abundance instead of scarcity. I want to be part of that. There is no benefit to any artist starving, ever. Artists provide the world so much more genius and value when they have ample resources…including time and money.
I believe that selling art is simple…all it requires is good art and a willingness to get out there and show it to people.
I believe that we are all 💯 worthy already…and you don’t have to sell art in order to call yourself an artist. The sooner you realize that you are already an artist…the easier it will be to sell your art.
I believe in doing things messy.
I believe that there is never a time in which it is justified to be mean to yourself…ever.
I believe that there are no bad decisions.
Angeli Coover, Artist
“Working with Teresa is a dream! She is constantly giving us the confidence and mindset to talk about our work and send our magic message out into the world.”
Judy Verhoeven, Artist
“I've been working on changing how I speak to myself. I've become much kinder to myself and I now truly believe I'm enough and my art is enough.”
Susan Iovenitti, Artist
“I feel more focused and aligned with the types of art that I am creating. I can use my magic message to help support me in my decision-making. I have more clarity about how I can price my art and increase pricing over time. I have more confidence selling my art to collectors.”
Robin Sesan, Artist
“Working with you has truly been a lifesaver during this pandemic. I am loving the process, your support, and encouragement and all the things I am learning. And I have a whole new group of artist friends in my life.”
Peter Frantz, Artist
